Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
The landscape of online advertising has undergone a profound transformation in recent years, thanks to the integration of Artificial Intelligence. One of the key factors driving this change is the emphasis on personalization. This technology will only continue to serve a crucial role in personalization strategies for elevating digital marketing efforts.
Along with other marketing tools, AWS Pinpoint is a solution to better allow for multi-channel marketing. It is designed to work with current channels of communication and offers flexibility in its application. It is everything needed for campaigns, tracking customer interaction, and utilizing data to improve marketing efforts.
The most important step in marketing is the first step: gathering the data needed. Anything gathered during this phase will dictate everything from what is developed and how it is marketed. Having the right sponsorship and resources can significantly improve this process. Amazon’s Marketing Partner Network, a resource sponsorship program, helps to gather data on target customers and accelerate the process with additional AWS resources, tools, and ML training.
Amazon Lambda is a serverless compute service that lets you execute code while downsizing the amount of maintenance needed.
In today’s world, you handle most of your tasks online. Whether that’s banking, paying bills, planning a trip, or shopping. All of these things you do are completed through a web application.
Create a Survey in Sendgrid Using Google Forms Surveys are a great way to capture information, collect feedback, and glean vital decision-making insight. Getting people to interact with your surveys is the tricky part. People tend to avoid partaking in surveys that...
How to Launch an AWS Co-Marketing Email Campaign Did you know that AWS allows their partners to send an AWS co-marketing email campaign using one of their many partner network (APN) resources? In fact, they provide partners with readymade co-branded emails; all you...
Know Your Customer, referred to as ‘KYC’, is the process of knowing and identifying your customers. This is an integral piece of launching a token sale for Cryptocurrencies because of the regulations in certain countries like the United States, China, Korea and so on....
Hi Healthcare Startup Innovators! We are scheduling our next Meetup for June 22nd in Arent Fox LLP, Downtown SF. The evening will kick-off at 6pm with snacks and networking, with the event proper starting at 6:30 / 6:40pm and run until 8pm. Of course you are welcome...
App Design Trends for 2017 The field of digital design is developing at breakneck speed with terms such as User Experience Design (UX), User Interface Design (UI) and Interaction Design (IxD) becoming increasingly common. These fields of study and are getting better...